There are advantages of Outbound Marketing that deserve to be considered when deciding whether or not to use it in your company. Look!
When working with your process data analysis, you should keep in mind the information about the seasonality of purchase, customer behavior and ideal speech, right?
From them, your conversion rates can reach good levels to improve your strategies.
It is also important to say that outbound generates more agile results, providing a sample for analysis in less time and allowing you to make decisions based on quantitative and qualitative data.
Salespeople are professionals who have existed in the world for millennia, so all the functions of this modality are already well known to them.
As already mentioned, outbound 2.0 gives the customer the choice of who they will talk to, personalizing the contact in sales and increasing the final conversion, since the consumer is talking directly to someone else.
A consultative purchase is ideal, as people tend to make the final decision when they see this guidance along the way.
In this way, the salesperson is called upon to position himself as a market specialist, keeping in mind the pains and goals of his target to use all of this in his sales speech.
Agencies that want to increase their sales through outbound marketing can count on a wide range of strategies and tools to impact customers in different ways, with appropriate messages and at different times of the decision journey.
All these possibilities are provided by the variety of approaches present in the concept of outbound marketing. Among the options, agencies can opt for email marketing ; telemarketing; Ads on social networks ; sponsored links on Google; events; sales promoters and also physical direct mail. We'll talk a little more about each item later.
Here's a detailed description of the outbound marketing tools that can be part of your agency's media planning :
One of the cheapest ways to do outbound marketing, requiring only a software responsible for sending emails and the correct organization of data and indicators for monitoring.
Send messages to thousands of accounts quickly, or create custom messages for different groups of customers. The main data to look out for are the email open rate and conversion rate.
Another very expressive, profitable and efficient way to take your message to your potential customers. Research carried out by the Credit Protection Service (SPC) and the National Confederation of Shopkeepers shows that 97% of users search the internet before buying a product or hiring a service.
Entrepreneurs – your agency's audience – are also included in this large mass of users who use Google and other search tools to find the services they are looking for. Thus, by investing in sponsored links, your advertising agency takes the brand to meet its customers. Just invest and have a good keyword strategy and your link will be in evidence in thousands of searches.
Facebook, Instagram, Twitter and LinkedIn offer the possibility of sponsored posts that reach many more users. Communication agencies can mainly use Facebook, Instagram and LinkedIn to create sponsored posts and impact many more customers in an expressive way.
Sponsored posts, like regular posts, also allow the agency to interact with the public through likes, comments and shares, enabling organic reach in addition to paid reach.
Use Facebook as your agency's information repository. Instagram to delight users with images and good reports. And finally, LinkedIn to cultivate corporate relationships with the market. Sponsored posts help your networks to be more efficient.
After talking about some outbound marketing techniques aimed at the online environment, let's show you how your agency can take advantage of traditional marketing off the internet as well.
One of these strategies is telemarketing that is, reaching your customers by phone. However, this technique demands a correct pitch for your audience. Therefore, with the right language, it may be possible to win a series of contracts reaching your customers through telemarketing.
In the case of an agency, telemarketing can be an individual strategy, which will take its client to the later stages of negotiation in person or remotely.
Digital marketing has grown intensely in recent years. This caused some earlier tools to fall into disuse. One was direct mail, in which companies physically sent materials to their potential customers.
On the other hand, if your agency is looking for long-term, high-ticket clients, this strategy can create a “Wow” effect and delight leads towards conversion. Submit graphic materials, souvenirs and creative products.
Events are a little more costly strategies, but they can have extremely positive results. Invest in an event that will bring together your main customers and the most qualified leads for your marketing agency in the same space. Sell, chat, meet, convince. And then, close contracts.
With salespeople who visit customers directly, your company can close high-value deals. It is necessary for this to invest in an apt team of salespeople who will represent your agency's brand with personality, efficiency and convincingly.
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