Discover 4 tips for registering products in your virtual store
Registering products in e - commerce seems to be an easy task, but it is often not put into practice correctly, which ends up harming online sales. That is, your visitors will only become customers if they are completely sure about the cost-effectiveness of your product and this will only be possible through a good registration.
Currently, e-commerce continues to grow, in the first quarter of 2021 alone, there were about 78.5 million purchases made, according to data from E-commerce. Therefore, it is important to emphasize that a well-done product registration increases the relevance of products and significantly improves sales.
For each product, for example, it is necessary to put a catchy title and a good description, as well as a well-produced and high-quality image. These elements will optimize your e-commerce in search engines.
In this article, we are going to show you four valuable tips to register your products in the online store and get results in the first month of sale.
How to register products in an online store
First of all, before you really understand how to register products in the virtual store, a very important tip: create a standard for all your descriptions , right? In other words, describe your products, following some pre-defined standards. This will show your store's professionalism to potential customers.
In addition, it is important to review the product registration periodically in order to keep people updated. Has anything changed? A product sold out? Then update this in the registry to avoid doubts and problems.
1. Work good descriptions
First, keep in mind that the seller in your online store is the description. It is the key element, the glue that holds all other actions together. The product description must be assertive, direct and clear. In other words, it needs to be so good that the visitor thinks they are being served in your physical store.
Never insert only the supplier's technical sheet, as this content is often not written in the easiest way for the buyer to understand.
According to the EQI (E-commerce Quality Index), complete descriptions that satisfy customers are at least 900 characters long. It may seem like a high number, but this is the space you have to convince the consumer that this is the best product for them. You can list the qualities; insert the advantages and differentials of each product.
2. Be careful with images
In addition to the description, another important point for product registration are the images. When a potential customer visits your online store , images are the first attraction factor. Therefore, always try to insert photos with the best quality , resolution and size .
Prioritize photos from different angles and distances , which show product details, as well as an additional image containing measurements. This makes it possible for the visitor to be sure of what they are buying, in addition to helping to avoid requests for exchanges or returns. Placing well-produced videos showing the products is also a great investment.
3. Always use SKU to register your products
Have you heard about SKU? Well, SKU is the acronym for Stock Keeping Unit , which in free translation means Inventory Control Unit . In short, it is an identification code for products in stock. In other words, it's like a barcode, the big difference is that it's made up of acronyms.
It is worth mentioning that when associated with a virtual store , the SKU facilitates legal procedures, optimizing your store's internal management processes.
Each company has its own SKU code system and the following data are computed (all in acronym format):
4. Study consumer behavior
Finally, another fundamental tip for product registration is to know and study the digital behavior of your target audience .
Understanding your target audience's purchase journey is the first step to create assertive actions, improve your store's engagement and work on repurchase. Also, always be informed about market trends and how your competitors are moving.
However, registering products must be a task performed by the retailer himself or by a trusted employee. In your store, you have the knowledge of your product and your business, so only you can perform this task efficiently. When the registration is done with strategy and assertiveness, sales flow and you will only have to worry about expanding your business.
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