The 6 best dates to work in e-commerce
Commemorative dates are a great trigger for sales, especially for fashion e-commerces . For an online retail mass sale action , you need to plan ahead and understand whether or not that celebration is convenient for your niche. So in this article, we’re going to show you the six best commemorative dates for a fashion e-commerce and how to take advantage of each one!
The best dates for a fashion e-commerce
As with any other segment, with the fashion public, it is also possible to carry out actions that are not on a specific date, such as changing seasons or regional festivals, for example. Check it out below:
Carnival
One of the first key dates of online clothing retail for brands that work with fashion and accessories. Carnival is one of the most awaited dates of the year, in general by the young public. It is the ideal time to invest in colorful pieces, extravagant accessories and work with a very specific visual communication.
Remember: for this date the consumer will anticipate their purchases, so the ideal is to finish the New Year's Eve actions already focusing on this date. Get ahead with your suppliers and research the main summer trends for that year. In addition, you can work with free shipping actions with a minimum purchase amount to help increase the average ticket and offer personalized gifts for the date, for example.
Mothers Day
In addition to a date for sales, it is also an opportunity to create connection with your customers, emphasizing important points such as the love and care of mothers. As with Carnival, actions for Mother's Day must start in advance.
However, to work this date, it is necessary to be very attentive to the age group of the public that buys from you. If your audience is in a very young age group, this date may not be so interesting for your sales. In this case, it is interesting to work with brand reinforcement actions, saving energy and investment for other dates that better fit your niche.
Valentine's Day
Eventually, it is a commemorative date to give gifts, it is necessary to take into account that not necessarily your audience will buy from the store, but people who want to give gifts. Thus, product registration will be your greatest ally, as part of your customers may have difficulties in choosing clothing products.
Valentine's Day can be a date for testing and new strategies such as joint purchase actions or progressive discounts. In addition, you can also invest in the classics as exclusive giveaways or product kits.
Store Anniversary
Currently, it is a great opportunity to reinforce your brand's authority in the market. In e-commerce, people don't just buy products, but the experience and desire. Celebrating a new year of your online store with your customers and followers is an opportunity to get closer to them and generate a sense of belonging.
It's not necessarily a date to work on thunderous promotions — but if you want it, it's also a good option! —, you can plan exclusive branded giveaways, birthday live or a personalized marketing campaign with the birthday!
Sexta-feira Negra
Undoubtedly the most awaited date of the year for online retail. The best opportunity to vent the stalled stock before the holidays. Remember that Black Friday strategies should start early, preferably a month before. During the time leading up to the event, the consumer will research prices and benefits, you need to ensure that your brand is among their list and to do this, you must start before your competitor. For Black Friday, you can create exclusive product kits, combos, offer shipping benefits or progressive discounts.
Christmas and New Year's Eve
At the end of the year, consumers are much more likely to increase their budget for Christmas and New Year's Eve purchases. You can launch exclusive collections for that date, offer characteristic gifts and send treats such as cards or personalized candies to reinforce the after-sales experience. Just like Valentine's Day, most purchases are for gifts. In this way, you can offer the option of gift wrapping and special cards, as well as paying attention to the description of your products to leave no doubt.
As Christmas and New Year's Eve are very close dates, you can choose to sell kits and create categories with pieces for both dates!
Bonus: Out of stock
Eventually, they are interval dates between one season and another or between collections. The objective is to release old and stopped parts in stock to renew the product grid. These are perfect dates for Super Outlets or Sale and usually take place at the end of summer or winter. However, in addition to mass revenue generation, stock clearance can be a source of insights for online retail , once you take a good look at the products that have stopped in stock, you start to build the notion of the types of garments that engage your audience and the ideal amount.
Now, for a successful stock burn action, resort to the following triggers:
Pay attention to your pricing ! Burning out is a good opportunity to generate revenue, but before you start pricing, study the offers carefully and carefully so that very low values don't hurt your business instead of helping.
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