Learn how to integrate the marketing and sales team the right way
For a company to be able to reach its goals, that is, for it to be able to sell its product or service in the desired quantity and quality, there is an important work of several sectors of this company, which in the case of an advertising agency, for example, includes the marketing and sales teams, essential to the entire process and who must speak the same language. Do you know why?
Imagine if a customer is faced with a promotion created by the marketing team, but the professional who is working on the sale was not informed about this action? It creates a tight skirt and a not-so-positive image about the brand. For this and many other reasons, the integration between the teams must be part of all advertising agency management for yesterday.
How to make this long-awaited integration?
Anyone who works in an agency focused on communication, be it advertising, public relations, digital, branding or content , knows that in every job, be it a text, a piece, an action or any other project, it involves several people and sectors. .
How to integrate teams, especially between marketing and sales teams? Check out some tools and strategies that will help you:
Bet on technology – Nowadays it is practically unthinkable to work with advertising agency service without using management software. Think of a problem that your agency has, be it in communication, in the organization of processes, in financial control… there is certainly a management software for it;
Communication is the motto – You know that saying “at a blacksmith's house, the skewer is made of wood”? It can describe a company that works with communication, but does not communicate internally. Therefore, having a good ad agency workflow, that is, having a tool in which everyone can follow the workflow is vital.
Time organization and management – Having control over time is one of the main challenges for agencies, whether in internal or external work. Therefore, having timesheet tools, task control, project manager, among others, is a choice that will directly impact the performance of marketing, sales and other teams.
And now, how to choose the right software?
Each agency has a different work style and demand, so it's important to look for companies that offer this type of service and explain what your agency's difficulties are. Certainly, a good software company will have more than one integrated management system option. It all depends on your agency's needs.
Believe me, for practically every demand there is a solution tool. There is not just A or B, there is an entire alphabet at your disposal and a lot of flexibility to solve problems. There are separate services, for specific demands and more robust packages, aimed at modernizing and integrating the entire agency.
Less laborious and more efficient management, does it exist?
Integrating the marketing and sales teams may seem obvious, but it is one of the most common problems in agencies. A monthly meeting with the teams is not always enough. For both teams to speak the same language, it is important to combine these meetings with other initiatives, more practical actions, for example, implementing the use of tools that make life easier for both sides.
Managing an agency is punk. It's important to be on top of every step of every job. Have you ever imagined being a manager in an agency and having to go from table to table or make dozens of calls every day to talk about each project with service , with finance , with creation, with marketing, with sales and with the others sectors? And the number of emails? I'm tired just thinking about it.
Therefore, betting on a good integrated management system, a tool that is responsive and always up to date, integrating all departments is the heaven of brigadier for every branch manager. It saves time and money, after all, the more assertive the work and the time dedicated, the more profitable it will be for the agency.
In times of home office, who has a project manager is king
With the sudden changes in the work routine caused by the new corona virus pandemic, having a good distance management method has become a matter of survival. Anyone who didn't have a good project manager was caught wearing short pants. This is because, when working from home, all teams continued with their work demands, communication and organization among themselves.
And even in a scenario without a pandemic, the concept of remote work, of a team with members spread across different cities, for example, is something that has become increasingly common. And for this work trend to work more and better, there's no way not to have good work systems.
Integrated sales and marketing teams going forward
It is already known that sales and marketing teams must be integrated as soon as possible, as this misalignment between teams directly and indirectly impacts your agency's sales and goals. Remember the promotion created by marketing and unknown to the seller? Can't, right?
Just like this, other situations fail to generate a lead , make a potential customer advance in the funnel or, in the worst case, can annihilate a sale and generate bad publicity. Therefore, disconnection between these sectors never again.
Other Articles
