Advertising on Facebook and Instagram and its benefits
Social media ads are one of the best ways to increase brand visibility and improve customer relationships. Therefore, to develop a successful digital marketing strategy, Facebook and Instagram are two platforms that cannot be left out of your planning.
Check out the main benefits of this investment and how it can help your business achieve success.
Greater visibility
One of the main differentiators of Facebook and Instagram ads is the high visibility that this investment brings to the business. This feature considerably increases the reach power of your publications, making them reach potential customers of the brand.
Although organic content can reach a considerable number of people, this type of strategy does not guarantee the same results as paid media . Therefore, to boost your efforts and bring a higher profitability to your efforts, Facebook and Instagram ads are the best alternative for your business.
The production of valuable content can also be used in paid media. Therefore, combining content marketing and inbound marketing strategies with your ads allows you to achieve even better results.
In this way, the number of views of your content will be much higher, allowing greater engagement and, consequently, improving the profitability of your venture.
Precise segmentation
Ads on Facebook and Instagram bring a huge differential to publishing content: precision in targeting. Posting content on the Internet is not always able to reach the right audience for companies, making results difficult when it comes to converting leads into sales.
Users' browsing on social networks leaves a huge trail of data that is extremely valuable for companies to do business. Therefore, all types of interactivity carried out on the networks, such as likes and followed pages, are essential to maximize the accuracy of the ads.
In this way, when using ads on Facebook and Instagram, content will be presented to users who are most aligned with the publications, maximizing opportunities for engagement and lead generation.
By developing a strategy within the platforms, it is possible to reach a large number of potential customers for your business. In this way, all the resources invested will be optimized in generating conversions and sales.
Different formats and media
As we present throughout this text, ads on Facebook and Instagram can be developed in different formats and media to reach different audiences. Traditional advertising — such as Google Ads, television and radio — offers more limited alternatives when compared to social media.
Facebook and Instagram offer greater creative freedom to develop more attractive pieces. As each digital marketing strategy has a specific focus, such as different audiences and needs, this benefit of social media is an excellent differentiator for ads.
By advertising on social networks, you will be able to reach your audience in the most appropriate format to meet your target audience . Thus, in addition to providing greater freedom in content development, Facebook and Instagram allow you to broadcast your offers and advertisements in the same language as your potential customers.
Measurement of results
Measuring results is a fundamental process to monitor the efficiency of your efforts. Ads on Facebook and Instagram provide comprehensive and easy-to-understand reports on the success of campaigns.
With them, you can track all information regarding your investment and track the performance of your ads, such as the likes and shares of your content.
From this information, you will have the necessary resources to align your strategy according to your progress, making it possible to adjust details and improve the results achieved.
Another important point of Facebook and Instagram ads is the possibility of creating personalized reports. With this, you will be able to select the most important metrics for your business and analyze with greater precision the progress of your strategy.
Satisfactory return on investment
Advertising on Facebook and Instagram is an extremely affordable investment for any type of business. Therefore, both small businesses and multinational organizations can benefit from this practice and ensure spending within budget.
The initial value is extremely affordable, giving companies of any size the opportunity to advertise and reach potential customers for their businesses. This means that you can advertise on Facebook and Instagram from R$1.00 per day.
In this way, it is not necessary to rely on large investments to achieve a satisfactory return. The digital ad format on the networks allows companies greater autonomy when it comes to competing with the competition and winning the audience's attention.
Mastering this tool significantly increases the success of ads, enabling a great return on investment and the possibility of achieving even better results than large organizations.
Greater interaction with the public
With the modern consumer more demanding about the experiences with products and services of companies, conquering a differential is extremely necessary to stand out in the market.
Ads on Facebook and Instagram are excellent ways to increase your brand's visibility and still gain the loyalty of your audience. However, we must remember the main focus of social networks: socialization.
Creating relevant and valuable content is just one way to pique people's interest in your ads. By using these platforms to spread your message, you also allow people to come to you in a more natural way.
Ads on Facebook and Instagram are excellent ways to engage with users and build relationships with your audience. Even if your publications don't convert, you can use this opportunity to nurture your relationship with your brand's potential customers and expand your contact list.
Top mistakes you should avoid when advertising on Facebook and Instagram
More important than knowing how to develop an ad strategy on Facebook and Instagram is knowing the main mistakes made by companies. Understanding how monitoring and conducting an ongoing campaign works is crucial to achieving good results.
There are a number of errors that are extremely common and very harmful to the success of campaigns. We have separated a list of the main occurrences that you should avoid when advertising on Facebook and Instagram.
Not tracking ad performance
Digital marketing strategies have a great differential when compared to traditional efforts: the generation of information regarding their performance. There are still managers who forget the importance that metrics and performance indicators have for the success of their campaigns.
When advertising on Facebook and Instagram, it's critical that you get into the habit of tracking the results of your campaigns. The reports provide valuable information for you to guide your efforts and make decisions that are more aligned with the reality of your business.
This process is vital to the success of your campaigns and should take place during and even after the launch of your ads. With this, you'll have resources to correct flaws or problems and analyze the impact of your publications at the end of the campaign.
Not performing content optimization
Unlike digital ads, the traditional model required a large investment to print and publicize the material. Therefore, content optimization was a very costly process for companies' cash.
However, in the digital scenario, this process is extremely practical and faster and does not require new investments. Still, many companies forget about this issue and end up leaving content optimization aside.
Failure to update the information in your ads can be very detrimental to your results. This bad habit can lead users to click on content with outdated information from those advertised.
Therefore, whenever there is a need for possible adjustments, such as changes in value or payment methods, try to optimize your content according to the changes. With this, you will deliver updated information to users, ensuring the benefits of this strategy without compromising your efforts.
Do not use Pixel
Pixel is a very important feature for Facebook and Instagram ads. It is used as a plugin for the company's website, providing valuable information about users' access when interacting with the contents of its pages.
With this, you can have control over the efficiency of your ads and evaluate the mistakes made in your campaign. Not using this tool is considered a common and very serious mistake for social media ad strategies.
With Pixel, Facebook can better evaluate your strategy, helping with the necessary improvements for your business, such as directing your boost to potential customers of your brand.
Not having a defined target audience
Another practice that can be quite detrimental to the success of your Facebook and Instagram ads is to broaden or narrow the audience that will receive your content. To count on the accuracy of the tool's segmentation, it is necessary to know perfectly the profile of your customers to bring content aligned with their needs.
By targeting your ads to a large audience, the chances of wasted resources are greater than the return on investment. In addition, narrow targeting can also be harmful to your campaign, as you will only rely on very little information to reach your audience.
For the success of your Facebook and Instagram ad campaign, it is crucial that you have all the information about your potential customer at hand. Creating a persona , for example, is the best way to direct your communication when capturing new consumers.
Not having clear goals
To achieve good results it is necessary to guide your efforts. Therefore, strategic planning must have clear objectives to ensure the efficiency of your ad campaign.
So, try to understand what your business needs are and how Facebook and Instagram ads can help your business. With an objective in mind, it is possible to develop a plan that aligns with your expectations with the campaign and achieve better results.
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