Google Ads and the strategies that will put your company at the top.
Since October 2000, Google has had an exclusive online platform for generating and monitoring advertising campaigns. Through ads created in Google Ads that are displayed in the Google Chrome browser.
At the end of 2019 and beginning of 2020, there was an increase in the use of paid advertising on the Internet. Motivated entirely by the measures of controlled distancing, giving rise to a massive search by internet users in search of products, services and information.
This generated an accelerated implementation in companies, through the creation of websites and applications. With the objective of being present in the digital market, from the most influential search browser: Google.
Purpose of campaigns in Google Ads:
Google Ads campaigns are used by several companies to generate paid traffic through advertisements for their virtual platforms and website. In such a way that internet users can find what they are looking for in a short period of time.
We can cite some examples: looking for a shoe to go to a graduation, looking for a guitar teacher, buying a part to repair a fridge. A product for cleaning a swimming pool, software to control the company's finances , a 24-hour car service or addresses of private companies.
Most of the answers to these previous questions are displayed through advertisements that appear at the top of the main page of the web browser of Google or associated partners.
Whenever the Internet user searches for a phrase related to the topic he is searching for in the browser, one or more ads will appear. In this way, Google helps the user to find the information they are looking for and solve their problem.
Important points when creating a campaign in Google Ads:
Once your Google Ads account is created, you will be able to generate a campaign for your website or your Instagram profile .
- When starting to create a new campaign, it is necessary to have a Marketing plan , in which it is clear what is the objective you want to achieve, such as: making your brand known, establishing more lasting bonds with your customers , launching new products and services, increase the number of visits to your website or increase the volume of product sales ;
- Know your target audience and develop buyer persona models . This is vitally important, as it will allow you to efficiently create and target your content to people interested in your brand;
- Having information on how your company is being seen and searched for by your target audience in web browsers – you can achieve this by analyzing market trends in your specific field;
- Organize the content, optimize the structure , navigation speed , loading and security of the website, to which traffic will be directed in the quest to ensure customer interaction with your brand. This is of crucial importance and must be done in order for Google to be able to correctly index it to be shown to the user;
- Know the times when your audience connects and searches for questions related to your brand;
- Know how your target is distributed : geographic location, age group and income, with the specific objective of optimizing your campaigns;
- Define the amount you will invest on average per day and the amount of the bid (auction) that you are willing to pay for your ad to be shown to users;
- Beware of excessive use of ads in the same campaign. They will tend to compete consuming your defined budget and often they will not generate the results you expect, your budget may run out and not reach your goal;
- We recommend crafting your ad copy or text to include the keywords you've defined for your campaign, the link to the right website or landing page . In this way, you are guaranteed the quality of your ads for a good result in Google Ads.
What benefits can you get from Google Ads:
Here, we will detail some of the most important benefits of using this platform to generate paid advertising:
- Make your brand known in the digital market locally, regionally and globally;
- Increase the number of users visiting your site. They can become followers and, over time, customers;
- A direct interaction between users and your brand;
- A guaranteed follow-up of a user from the prospecting phase to becoming a customer;
- Increase in the volume of sales of products and services;
- Use of own Landing Page for the promotion or dissemination of new content;
- Generation of specific content oriented to your followers, promoting your products or services.
Google Ads – A great ally for your business:
Many companies in your industry are currently investing in ads on the same platform. And the only differential that will make you reach your goals is the elaboration of a good campaign based on a great planning with an adequate Marketing strategy and with quality ads.
Use Google Ads as an ally to leverage your business and succeed in your field.
Have you ever thought about what this ad platform can do for your business? Not yet?
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