Keeps an eye on the latest Digital Marketing trends
Do you want to know what the latest trends in digital marketing are? After all, technology has advanced rapidly this past year and marketing was no different. There were many changes that took place this year, right?
It is not news that the pandemic has transformed the way of working and also the relationship of consumers with companies . This new reality gave way to the emergence of new trends in digital marketing.
In other words, the trend can be compared to a wave. You can't stop a wave, either you ride it, or it covers you. So too with trends. The best thing to do is identify which ones they are and surf them properly, right?
In the end, when well identified, trends can be opportunities for growth. So, check out 6 digital marketing trends right now .
Real-time interaction
This is one of the trends that have also gained traction due to the pandemic. We were forced to isolate ourselves and we feel a lack of connection, right?
Although the lives have decreased this year, the trend is for this type of interaction to remain. After all, there are many ways in which brands can interact through lives with their consumers, who increasingly prefer this type of interaction.
Whether to tell news, conduct interviews, show new products or services, lectures or answer questions, lives are a tool to bring you closer that is here to stay.
However, this is not the only way to interact in real time. This can also be done through posts on Twitter , for example, and in chatbots – which is also a digital marketing trend that we will see next.
bots
Bots are a growing trend, confirms the company Grand View Research, which, according to its research, will increase by 25% annually by 2025.
The word bot is short for robot. So, we can translate to little robots, so bots look like the future, don't they?
Bots is a software application that simulates human actions over and over in a standard way. There are several companies that already use it in services, such as the giant Disney and eBay.
Basically, bots were created to interact with the consumer in a more personalized, albeit automated way . With it, it is possible to make budgets, make sales and answer consumer questions.
Content Marketing
Content Marketing is nothing new, but it will continue in full force in the coming years, so it is one of the digital marketing trends acting on web traffic. To get an idea, more than 70% of companies already use the strategy.
Basically, content marketing is an Inbound Marketing strategy, being responsible for attracting the target audience , through posts on blogs, social networks, e-books, emails, videos, slides, etc.
In short, the main thing is that the content needs to be of value to your consumers. That is, valuable content is content that solves problems and delivers good quality information.
In addition to attracting the target audience, content marketing builds authority and branding on the web.
Certainly, this trend is here to stay and companies that see it as a great opportunity for growth will stand out in the market.
Process automation
With so many changes and so much information, automation is inevitable.
There are several tools on the market that serve to automate processes and increase the productivity and profitability of companies, such as:
– Email Marketing;
– CRM;
– Manychat;
– RD Station.
Automated processes will scale the results of companies that have good strategies and make the correct use of the right tools.
Humanization of brands
With the pandemic, just like people, brands also realized their fragility and consumers identify and connect more with brands that humanize. We can see this humanization by observing big brands like Netflix and Magazine Luiza.
Netflix, for example, has a Facebook profile that interacts like a person with its followers, and Magazine Luiza created Magalu. In this way, Magazine Luíza took the form of a human with Lu, the brand's virtual assistant. But humanizing the brand is not limited to that.
In this sense, the humanization of brands is present when the brand takes a stand on controversial issues, commits to its opinions on social networks and this should also resonate in its internal processes, from hiring employees to creating products.
WhatsApp Marketing
Whatsapp Business is an aspect of the application that is the most recommended for a digital marketing strategy, since with it it is possible to automate a series of messages, from greetings to absence messages.
In addition, it provides important metrics and makes it possible to create a transmission network, in which it is possible to send a message to several people at the same time.
Undoubtedly, the application is already a trend that, when used well, increases results and conversions.
It is a fact that the pandemic brought a great period of instability and changes were necessary. Now, you already know some of the trends that this entailed, so just adapt to them to turn them into opportunities.
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