Discover 10 tips to create marketing strategies on WhatsApp
After doing a brief analysis around WhatsApp and the business version, now is the time to deal with the tips to create your marketing strategies in this innovative and very functional environment that is WhatsApp.
The tips cover many aspects and can help you target more accurately and efficiently when creating and using strategies.
1. Keep the flow of publications low
The first tip is extremely important and deals with keeping the flow of messages down. WhatsApp is a very personal tool, as the user uses it on his cell phone and often takes it with him everywhere throughout the day, even in moments of rest.
So, your marketing strategy cannot happen to bother the customer, be invasive or end up causing some kind of discomfort.
If this happens, you could be blocked and even marked as spam. Therefore, as with the use of email marketing , being careful with the message frequency is a key tip to follow.
2. Have personal communication
In addition to taking care of the frequency, the type of communication also deserves attention. Therefore, the second tip is to maintain a more personal communication, with personalized content.
In view of this, something that should always be avoided is sending the same messages, such as chains, as the client perceives that the message was not personalized and the result is compromised.
Within this, a good guideline is to always use the client's first name and maintain a friendly relationship. Of course, maintaining professionalism is essential, but that doesn't mean messages should be automatic. On the contrary, you can have a totally professional tone, but with personalized content and a little more personal writing.
The use of memes and stickers, for example, can even happen. But be careful not to be in excess and this possibility will depend on the type of strategy in question.
3. Use other strategies together
One more tip for you to set up your marketing strategy on WhatsApp is to use the tool as a support, as something more. In other words, don't focus your entire strategy only on this platform.
Using WhatsApp is great for serving as a support, maintaining a healthy relationship with your customer, and helping to promote services and products . But that shouldn't be just what your strategy boils down to. So, reconcile with other tools.
4. Create a plan
Another important tip is to create a plan that is strategic. Marketing actions in any other format are always preceded by strategies. So here it can't be different.
Within this, some questions need to be established and thought through before you start taking the action, such as thinking about the type of content you want to send, whether it will be with promotional video, text containing promotional code or photos of products in launch.
In addition, the time for sending messages also needs planning, as not all times can be used for sending messages.
Always remember that WhatsApp is something personal, so respecting rest hours and weekends, for example, is an essential thing to not run the risk of being inopportune and end up having a result contrary to what you expect.
Another issue that should involve planning is what types of situations will give rise to sending messages. As already seen above, the frequency needs to be greatly reduced. Thus, you must calmly and strategically choose the situations that can be the reason for a message.
Among the situations that you can define as important enough to warrant sending a message to the customer, there may be:
So, taking care to send messages that are relevant and of interest to the customer, he will know that every time he receives something from you, it is worth checking and giving the necessary time for reading and interaction.
5. Pay attention to communication
The fifth tip is in relation to communication, because when you launch a marketing strategy through WhatsApp, you must be prepared to answer questions and customer interactions.
Therefore, it is essential that the answers happen immediately. Keeping the customer waiting is something that can frustrate the result of the action and end up harming the entire development of the strategy.
In this case, a good tip is for the person responsible for interactions in messages sent to customers to use the web version, as it will be much faster and more practical to use a computer than to maintain efficient interaction on a cell phone.
6. Create actions for customers
Although WhatsApp is an excellent tool for promotional actions , it is not the most suitable platform for attracting customers. With that, you should focus your strategy on people who are already customers.
That's because, because it's something very personal, it's not interesting to send messages to contacts who don't have knowledge about your company or your contact. If this happens, the chances of you being blocked or ignored are high.
Therefore, marketing strategies on WhatsApp are more useful for maintaining your customer base, informing about changes, promotions, discounts and new knowledge about the products and services sold.
In addition, it is also interesting that you have permission to send messages. This can happen when the customer fills out a registration with the company, for example, in which he checks an option that accepts to receive relevant messages on WhatsApp.
This consent will prevent you from creating a whole interesting strategy, but one that is not well accepted by customers and that does not have the desired effects. With this, you avoid having to do all the work for nothing.
7. Create a service channel
One more interesting tip that you can take into account when creating your WhatsApp marketing strategy is to create a customer service channel.
In order to assist in the task of creating a good relationship with the customer , the company's WhatsApp can be a means of answering questions and suggestions, as this way you avoid the customer having to call a central and spend time in a queue.
WhatsApp is much more practical and allows the person to contact you through a message.
By creating this channel, you are making the customer's life easier, but at the same time you are strengthening the relationship in this environment that can later be the means for sending your marketing strategy.
8. Open a sales channel
In addition to allowing the customer to ask questions through the company's WhatsApp account, it is also important to open a sales channel directly through the application.
This becomes much more practical and efficient, even more so because the application provides means for this, such as the option to add a product catalog and even receive payments.
Again, the intention in this case is to make the sale even easier, as well as to bond with the customer in an environment that is beneficial to them. Thus, your marketing strategies can also be received with more enthusiasm, as the customer will be used to maintaining communication with the company through this messaging tool.
9. Beware of general shipping features
One of the previous tips was about the need to send personalized and personal messages, without being chained.
Well, this tip is a complement to the previous one, as you should be careful with the features that make it possible to send the same message to hundreds of contacts.
This is the case, for example, with the broadcast list, which is a feature that allows you to send the same text to almost 300 users. Despite being extremely practical, it is evident that the message is standardized, generating an impersonal contact.
Therefore, since the intention is to be more personable, you should resist this type of role and always choose to make recommendations and send messages based on the customer in question, their purchase profile and their interests.
10. After-sales performance
Finally, the tenth tip concerns the time after the execution of the strategy. Investing in after-sales is something important to do, as it will make the customer experience more complete.
In addition, knowing if the service was adequate, if the product met the customer's expectations, as well as if the product was received in good condition, will give you essential feedback. In addition, it will convey concern for the customer and help create more lasting bonds.
Thus, the chances of you being able to retain a greater number of customers are greater. And this is the intention of marketing strategies that use WhatsApp, after all, the customer is already in your wallet, but it needs to be kept.
This is because it is much easier and more economical to invest in customer loyalty than in capturing, as strategies can be better targeted when you already know the customer's profile and needs.
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