Learn the 4 Pillars for a Successful E-commerce
In the last few years, you have certainly come across many articles, podcasts and content related to e-commerce and online retail . There is not just one method to sell online and you can achieve great results with different strategies. However, four factors in particular are the pillars for starting your online store with a good structure. They are: a good sales platform , a well-defined audience , a good offer and good marketing strategies .
Sales Platform
You can be honest, okay? When you decided to start with a sales channel outside of social networks, you opted for platforms with lower prices or free ones, right? But you are not wrong! However, what you need to understand is the long-term usability of the platform . We want your online sales to increase as your business grows, right? Will the platform you use today be able to keep up with this growth?
Currently, there are simple platforms with good values on the market. When choosing the right one for you, consider the following factors:
Cloudshop, for example, is a channel designed especially for young shopkeepers who are starting their online sales . It's intuitive, easy to use and has a large community with free learning content! In addition, it is also capable of serving large flows of visitors without having problems with navigability. In other words, it is one of the best options for organizing your online store !
Well-defined audience
At first it may seem obvious, but today, one of the biggest bottlenecks for retailers in online retail is finding the right audience. When working with brick-and-mortar stores, you communicate with any potential customer who passes by on the street, but in digital, you need to direct your efforts to the right audience to generate sales.
However, defining and leveling your audience is a daily job. So get started today with very simple actions on channels you already understand:
Good offer
“ But do you want me to sell only promotions? it is not a very effective strategy to get your customers used to buying only with promotional values, secondly, you need profits from your online store . Also, the offer is different from the promotion. When we mention that you need a good deal, we are not necessarily talking about discounts.
In any case, the offer is not just about the product itself, but also about what people are looking for when buying from your brand. You can have different prices than your competition and still sell more. It all depends on how you show the added value of your products. For example, in an e-commerce of cast iron cookware, what advantages can the customer have besides the product itself? Buying an iron pan, you will have versatile and elegant kitchen items, you will be able to prepare amazing recipes, you will have a high durability product that lasts for years.
The selling point can be much stronger than the online retail price . You just need to find the right justifications!
Marketing
The most controversial factor of all! There is still no consensus among many professionals about Marketing for online sales, but we can share some of our expertise with you.
Currently, when we talk about marketing strategies for e-commerce, the first thought is: traffic. Paid traffic has become very popular among online retailers, precisely because it brings results a little faster than other channels. Yes, paid media is responsible for a large part of the process, but what they haven't told you yet is: it won't run alone if the other processes of your online store are poorly structured.
For example: you have investment potential for Meta Ads (Former Facebook Ads), but the product registration in your store is not complete, the photos are of low quality and the checkout is slow and complicated. In the end, the investment to get that visitor to your store was wasted, not because of traffic, but because of failures in the online store.
The concept of marketing is very broad and you should not limit your vision to just one strategy. Within this niche, there are several channels to work with, such as influencer marketing, email marketing or content marketing.
In other words, the Marketing idea must be worked together with other pillars. In other words, you can't do good marketing if you don't have a well-defined audience and you don't have a good audience if you don't have a good offer. Everything is interconnected and a small flaw along the way can disrupt the whole process.
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